Last but not least!

This is the final lap.
And so, I’ve gathered Easter, Patrick and Edward to collaborate and make a reflection Vlog!

1:26 – For my Individual Vlog 🙂

Check it out below!

As you can see, we have enjoyed ourselves throughout the learning process on Living and working on the web!

And as mentioned in my Vlog, I’m more of a technical person by nature. I have never thought of the importance of having an online image.

Recruitment Online
Before this module, I didn’t know that I could actually get recruited online via social media!

Our online activities can potentially project a negative image on us depending on what we post. And this could lead to recruiters passing us over for that job we applied for.

Always Package yourself well.
Cleaning up my “mess” on my social media is something I clearly need to work on. Thus, setting my accounts to private for the time being would be a better choice. I wouldn’t want my recruiters to see my embarrassing photos!

Within this module, I have gained different aspects of social media.
It can be a strong tool for networking purposes… But it can also bring your reputation down.

What would recruiters think of you and your “messed” up social media?

My personal viewpoint is that, having multiple online identities would provide one with obscurity. This is why I created a second account for my Twitter during this module!

(Credits: Yixin‘s Twitter)

I’ve also followed many different Informative Sites’ twitter accounts. This is a way of broadening my network.

(Credits: Yixin‘s Twitter)

In the future, I’ll keep my Twitter constantly updated with informative retweets and also informations that I might find useful online, so as to keep my followers updated as well!

Coming from an Engineering background, blogging is a new experience for me.

I learnt that a blog is a platform that can actually help you express yourself and your thoughts. You can even share information with people outside your country and receive invaluable feedbacks.
Blogging can also be part of our Online Professional Profile as mentioned in Topic 3 which can also be used for our CVs.

Thus, I would continue blogging after this module ends. Recruiters might be looking at this field. Who knows?

wordpress(Credits: Google)

Do you remember about Social Recruitment on Topic 3?

I finally created my very own profile! I have never thought that it would help me enhance my online presence.


LinkedIn Before


newlinked in

As a student, I do know that I still have a long way to attain a rich professional profile.
In the future as I gain more work experiences, I will keep my LinkedIn account updated and increase my connections.

My Takeaways from #MANG2049

I feel that whatever we have learnt from this module will continue with us and the learning never stops! It is true that you can have the freedom of speech online.
However, social media users must be prudent in whatever they post.

Always remember how influential social media can be. 

As a marketer, you should be open with the idea of showcasing yourself online. You should embrace it. Make use of it! And let it do wonders for you. 😉

Never give up,
Never stop learning.

Summary Reflection (Is that my video?)

“Where is this mindset that everything online should be free coming from?”

– Clinton Cheong

After having gone through the blogs of my classmates, it dawned on me just how lucky we are to be living in a time when we can access resources online. What an exciting time it is!
As an undergraduate who needs to frequently do online research, I often wonder why content producers expect me and other end-users to pay for the required articles.
Are they really that valuable and exclusive?

Burberry-2015-Lunar-New-Year-campaign_1(Credits: Google)

Looking from a marketing perspective, a higher product pricing often gives consumers the impression that the product itself is of higher value and/or quality.

This is called Premium Pricing Strategy.
This could explain why there are many who do not mind paying more when searching for resources on the internet.
Sadly, there are also incidences where the buyers do not benefit from those resources they purchased.

As what Clinton and Mabel had mentioned… it is entirely up to the publishers to decide whether the resource be free or chargeable.
Upon reflection, I realised that the content producers are not the ones to blame for the paywalls.

why would u do that(Credits: Google)

My classmate Emilia had a discussion with me on my previous blog post and it got me to do some further reading. What I’ve found out is that the Open Access system isn’t perfect.

There is a group within the online community aptly called “Predator Publishers”.
They are corruptors who does a multitude of misdeeds such as soft scams and the publishing of counterfeit journals. Moreover, they have a tendency to imitate pre-existing reputable publishers in a bid to gain credibility. This can lead to the tarnishing of the original publisher’s reputation.

For example, the video I posted online of my pet dog could be misused by others in an online scam in which victims are tricked into paying for a dog.

Note that in cyberspace, not all information sources are trustworthy.

giphy (1)(Credits: Google)

In conclusion, I believe that it is up to the publishers to decide if they want to implement a paywall on the resources they upload. And no matter what they choose, there is really nothing much the end-users can do.

Like what Mabel mentioned… “There is no such thing as a free lunch in this world.”

End-users like me should also realise that when it comes to online materials, there is always the risks of legitimacy and quality.

Commented on:
Emilia’s Blog
Clinton’s Blog


Is that my video?

(Source: Youtube – Guo Yixin)

Hi Guys! As you can see… I’ve made a video myself.
Cute dog isn’t it?

Just look at how easy I’ve uploaded it up on social media for free. But does it mean it is okay for others to use it for their own purpose without crediting? With relevance to my previous topic, this is an example of how easy it is for others to rip off my content and make it theirs.

In this society, Internet is indispensable.
It is easily within our reach and thus had played a major role in promoting globalisation. People can share and transfer their knowledge easily around the world. As a saying goes…

Sharing will enrich everyone with knowledge.
-Ana Monnar

The Perks of publishing materials online for free
For students like us, we have a heavy reliance on free materials online for our researches. We have low disposable income which in return reduces the chances of us buying articles. There might be a chance whereby the articles are in no use for us but we cannot do refunds.

Open access3(Credits: Open Access Explained!)

Due to this reason, publishers will then have a higher chance to gain recognition of their work through citations as time goes by. This also helped to prove their credibility of materials.

Having this, it would also increase their readership.

With positive recognition and credibility, it expose them to receive opportunities from around the world to join in International research. It is part of self-branding online.

The Cons for publisher
In order for publishers to upload their articles online, they have to pay a certain amount of publication fees. For end users like us, it is totally free. Publishers spend time and effort on all kinds of work for free but it is not them who are profiting.

Furthermore, copyright infringement is also an issue. End users might use informations from open access resources and not cite the publisher. Since it is an open access resource, it is easy for users to plagiarise them.

But for publishers that wouldn’t mind sharing their knowledge with others, this wouldn’t affect them as they believe that the presence of open access resource is to introduce free learning.

Take a look at this video:

(Credits: Youtube)

So.. how do you actually weigh the pros and cons for the publisher?
I would say there is still no definite answer.

In conclusion, end users is still responsible to cite and give the publishers the recognition they deserve even if it’s an open access resource. Just like how I would appreciate it if others credit me if they use my dog’s photos showed on my video even though my it’s free for all to see.

But end of the day it’s…

ieee-openaccess-publishing-image(Credits: Google)


Click to access dorn_knowledge_transfer_via_the_internet.pdf

Open Access Explained!

Summary Reflection (What is beauty to you?)

tumblr_mrio0jvzFh1qj80alo1_500(Credits: Tumblr)

After reading my classmates’ posts, a thought came to mind.
When it comes to advertising, there might be times when the methods used can be deemed unethical. And when that happens, who determines if it is right or wrong?
This is an ongoing topic for debate.

Nowadays, due to social media becoming the mainstream source of advertising, consumers’ buying decisions can be easily swayed and influence.

Social-Media-in-Jail(Credits: Google)

From Clinton’s and Shannon’s posts, I have learnt that business organisations are willing to pay a substantial amount of cash to influential bloggers for good reviews about their products.
From the business owner point of view, this is a type of atypical advertising which can help the organisation to increase their sales revenue.

However, this type of advertising is not without adverse effects.
The organisation’s reputation might be tarnished once it has been exposed.
Shannon had used the GushCloud incident as an example and it got me wondering about the authenticity of social media posts.
Men and women also have a tendency to follow fashion trends and are thus easily influenced by the media. So, is it ethical for business organisations to make use of this behaviour to gain more sales?
Personally, I would say no.

tumblr_mhknnrzffb1s0pds0o1_500(Credits: Google)

Again, I have to emphasize that skin colour and body size are not determinants of beauty. The media tends to portray an image of “beauty” that might be rather unattainable to the populace. Due to businesses being largely profit-driven, what they state on the media needs to be taken with a pinch of salt.
They are not the ones to determine what is or what isn’t body perfection.
Because in truth, nobody is perfect.

In conclusion, I have to say that it can be rather difficult to decide whether such organisational decisions are ethical or not.
Most importantly, we should not let what social media portray as “Perfection” to affect our sense of self-worth and esteem.
Nor should we let others define who we are.
It does not matter what ethnicity or size we are because at the end of the day…
We are perfect in our own way.

Commented on:
Shannon’s Blog
Julia’s Blog

What is beauty to you?

6942972049_3e17b19c4f(Credits: Google)

Social media has became a strong platform for organisations to advertise their products which led to false perception of beauty being broadcasted.

Does the size of your body and colour of your skin define your beauty? People often misunderstand the definition of beauty due to advertisements from companies such as LANCOME, M.A.C or even from Victoria Secret Fashion shows.

(Credits: Victoria Secret Twitter)

The definition of “sexy” is often misinterpreted on social media. Just like this photo on Victoria Secret’s Twitter.

However, is it really ethical for companies to mostly use White and skinny models for advertising?
The video below talks about why size and ethnicity do not matter when it comes to being “pretty” and how advertisements have made people feel unwanted because of their race.

As statistics have shown, 87% of the models are white, 4.9% were black, 5.4% were Asian and 2.7% were Latina in fashion shows. Majority of the models are still white. In addition, there has also been a perception that only white people are rich.

With reference to Chanel Iman, Victoria Secret Angel, she got rejected by designers because they had enough black models. This is why business organisations are unethical in a way that they discriminate people due to their skin colour. Even famous models such as Jourdan Dunn has been shot down for being black. So is skin colour really that important in the fashion industry? I do not think so.

1352387097_candice-swanepoel-zoom                 ashley-graham-lead-xlarge
(Credits: Google)

Furthermore, being a size zero does not mean you are pretty. What about plus size models such as Ashley Graham? She is confident, and she is doing well in the modeling industry. Organisations’ advertisements on social media have manipulated female consumers’ insecurities about their appearance just to increase their product sales (Aimee Nicole Hoffmann, 2004).

I believe that beauty is defined by who you are and not judged by your physical appearance.

Ethical Vs Profitable Matrix Ethics and Profits Converge(Credits: Google)

Thus, business organisations should not define beauty in terms of size and ethnicity. They should provide a better approach such as being fair when choosing models for advertising. Organisations should treat their employees fairly regardless of their size and colour which reduces social disharmony.  With this, organisations gain consumer confidence with a ethical diverse working force. This would then lead to an increase of sales and developing long term relationship with your customers.

In conclusion, size and colour does not define beauty. It is important for business organisations to advertise their products ethically to not build a false perception to consumers that size and colour defines who you are. Lastly, business organisations should not abuse the power of social media but to use it in a more ethical way.

Ejim, E., & Hindman, K. (2015, October 23). What Is the Importance of Marketing Ethics? Retrieved November 9, 2015

Ejim, E., & Hindman, K. (2015, October 23). What Is the Importance of Marketing Ethics? Retrieved November 9, 2015

Russell, C. (2012, October 1). Looks aren’t everything. Believe me, I’m a model. Retrieved November 9, 2015, from

Freeman, H. (2014, February 18). Why black models are rarely in fashion. Retrieved November 9, 2015, from

Press, A. (2014, February 17). More diversity at New York Fashion Week? Not much! White faces still dominate the catwalk with Caucasians making up 79% of models. Retrieved November 9, 2015,

Freeman, H. (2014, February 18). Why Black Models Are Rarely in Fashion. Retrieved November 9, 2015,


Reporter, D. (2013, March 21). ‘We have one black girl, we don’t need you’: Victoria’s Secret Angel Chanel Iman reveals racist attitudes from the fashion industry. Retrieved November 9, 2015, from

Hoffmann, A. (2004). The Beauty Ideal: Unveiling Harmful Effects of Media Exposure to Children. Retrieved November 9, 2015,

Ethical Marketing | What is Ethical Marketing? (n.d.). Retrieved November 9, 2015, from

Patzer, G. (n.d.). Ethics concerning physical attractiveness phenomenon: Business strategy versus research knowledge. Retrieved November 9, 2015,

Summary Reflection (Possessing an Online Professional Profile)

giphy(Credits: Google)

From Topic 3, I realised that my learning has expanded tremendously in other areas.

From KaiYuan’s blog, his video emphasized on the importance of having and creating your social network. It was also a point where fresh graduates or job seekers lack of. As what Aliah D. Wright has mentioned, candidates with a stronger social background has a positive correlation with getting recruited.
In addition, Kai Yuan provided a much more holistic and macro view of the topic which inspired me to take a different approach for the next topic! Thank you Kaiyuan! 🙂

Consistency(Credits: Google) 

Also, Siew Woon’s blog  has triggered me to think in depth on the perks of possessing a single online identity. As Lisa and Sarah mentioned from the google hangout, consistency is a key factor which has to be taken into serious consideration. It brings benefits such as being a neat and presentable individual. An individual with a single online identity would enhance authenticity.
Adding on, she has showed me how making good use of interesting images and GIFs will attract the reader’s attention. I will take note of it!

In general, I have learnt that I should refrain from thinking in just one point of view, but i should branch out to more things that are out of the box. Such as how Patrick approached the question of how entrepreneurs are able to utilise an authentic professional profile online. Also, how Edward used his own experiences about Singapore Civil Defence Force (SCDF). A public servant’s social media needs to be controlled because they are all under government sector. Hence, this would strengthen my stand on Topic 2 – The perks of possessing multiple identities.

In conclusion, what I conclude at the end of this interaction is that having a professional online profile is a necessity in our society now. You also need to broaden your network for more job opportunities.

View my comments on:
Siew Woon’s Blog
Crystal’s Blog

Wright, A. (2015, May 18).   Lack of Social Media Presence Can Hurt Job Seekers  .
Retrieved November 6, 2015,


Possessing an Online Professional Profile


(Credits: Google) 

What’s professional to you?
Some might say it’s about having the key qualities, others might say it’s about being experienced, skillful and knowledgeable.

KIRKPATRICK(Credits: Infographic)

Having a professional profile is part of self-branding. It is a way to market yourself into the industry and making yourself known. Statistics has shown that 92% of the companies use social media (eg. Twitter, Facebook, LinkedIn, etc.) to recruit. Social media is now a primary tool to look for jobs. The more you are encouraged to create an online professional profile!

How do you do it then? 

Blogging as an alternative?

images(Credits: Google)

An individual can create professional accounts on LinkedIn or other recruitment websites. LinkedIn is surveyed as one of the top most used recruitment website. A way to market yourself is by creating a blog of your own and try link it to LinkedIn! It is a platform for you to be exposed to the community. This also increase the chances of referrals, increasing your job opportunities too!

Blogging might make you stand out from the crowds. Having a blog allows you to be creative. The design of the webpage would be your first impressions to your potential employers. On addition, you can blog about your daily lives too. It’s real, it’s you.

In addition, having a blog requires you to be constantly updated. Thus, doing researches are essential. It provides an image of self-discipline and making an effort to stay relevant to the industry trends.

Online resume
Youtube can also be an engaging alternative to showcase your KSAO! You wouldn’t have to write all those boring resumes anymore!

(Creative right? You might wanna try this when you graduate!) 


What’s the point if it is all artificial? If it’s not the real you?

Statistics have shown 93% of hiring managers will review a candidate’s social profile before making a hiring decision. So, it is important for you to “clean up” your personal social media before uploading your professional profile. Imagine yourself as the recruitment manager, what do you look for in your recruitee?

Do you want to end up like Justine Sacco?

“your tweet lives on forever.”

Providing false particulars and experiences might help you pass your first phase of interview, but what if there’s a surprise assesment? Can you do it? To be honest, just be truthful and be yourself.

In conclusion, having an authentic profile is all about being truthful. Like what Yahoo’s former manager had said, “Trust is earned, it is essential to professional success.” Linking back to Topic 2, having multiple identities provides one with obscurity but it is also important for that individual to filter their future updates and statuses. It’s the fundamental to protect your online professional profile.

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Summary Reflection (Arguments for and against having more than one online identity)

5ownvoD(Credits: Google)

After reading my colleagues’ arguments… they gave me a lot of insights. Interesting.

These reads have made me think and reflect. Am i one of those people who own multiple identities online? I’d say… Yes. I do create multiple accounts everywhere on social networks. Be it Twitter, Instagram, Facebook, you name it i have it.

For the past 3 years, i’m named Applepie online. It’s the easiest name for my friends and others to remember because my real name is very hard to pronounce. I have to say.. I did not regret choosing that “fake” name as my form of identity. At least everyone remembers me. 🙂

Oh also, i’ve read Wan Chyng’s and Jun Wai’s post which also proved to my point on my post whereby companies uses your informations without your consent. They use your “cookies” to track what you’ve last searched on the web. To think about it, it can be quite irritating and hello? WHERE’S MY PRIVACY.
But as a (future) marketer, it is actually an advantage!

Talking about privacy… there was once where I came across an account on Facebook whereby there was this person used my photos as his/her display photo.

CommentPhotos.com_1406570708(Credits: Google)

I was shocked, utterly speechless. This person even had photos of me when i was in secondary school! It really scared me because what if that person used my identity to bully others or do other swindle acts. Definitely, I reported him on Facebook.

“we should then try to have that is close to our offline identity and limit how much information we provide online”
(Quoted from: Edward Ting

Having discussed with Edward, I realised that it all depends on the individual on how much informations he wants to put on the net. He doesn’t need to have multiple identities, he can just manage one. It is all within that individual on how he wants to portray himself online. You can check out our comments on Edward’s comment box!

In conclusion, I believe that one can have more than one online identity but it all depends on the person’s way of handling them. It is also important not to abuse them.


Commented on:
Edward Ting’s Blog
Junwai’s Blog

Arguments for and against having more than one online identity

identity(Credits: Google)

What are your identities online and What’s so great about having more than one? 

Your identities are your first impressions to others.

Pros for having Online Identities
It is possible for one to have multiple identities online. Be it on Facebook, Instagram, Twitter or Linkedin. It all depends on the individual itself.
Having an identity online allows the online community to know who you are and where you’re from. It is a perfect platform for one to be exposed to future job opportunities where future employers can be attracted.

Persona: It is a partial identity created by an individual to represent him/her in a specific situation 

An individual can create his own persona so as to fit into a specific situation and purpose such as creating a Facebook account just for business use. Also, having a personal persona provides one with obscurity without being afraid of affecting his professional image and career while commenting online. Nobody would want their boss to find out that they have been commenting on a girl’s photo whom they just met in a bar right? Privacy. 

Marketers love to receive informations about their potential customers. Furthermore it is easy to access! This allows marketers to know their customers well in order to design a product just for the customer.

Cons of having online identities
Having more than one online identity can also cause an adverse effect.

OID1(Credits: Privacy and Social Network Video)

Having said that online identities allows one to broaden the social network, it can also cause one to be overly exposed online. One’s details are spreaded widely on the net and this might cause random companies to take your informations without your consent. Thus emphasizing on the importance of Internet security.

(Look how easy it is to retrieve your informations online!)

Furthermore, it can cause inconvenience for one to manage different accounts. Isn’t it arduous for one to be two different persons? Having different identities can cause anonymity. An individual might abuse this identity and create undesirable situations (eg. Cyber Bullying). 

KIRKPATRICK(Credits: Michael Zimmer)

According to Mark Zuckerberg, having more than one identity might put your reputation at risk. An individual should only own one real identity of himself otherwise he would be considered as a hypocrite.

In conclusion, I do agree that having more than one online identity helps one to differentiate being personal and professional. It is your utmost importance to be able to publicize yourself. In addition, clients with online identities gives marketers an advantage to have a wider customer data so as to satisfy their customer’s needs (Baron & Kreps, 1999). Lastly, one should not abuse their different identities online.

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Summary Reflection (Digital Visitors and Digital Residents)

Hey everyone!

After reading through my colleagues’ posts and views on this topic Digital Resident and Visitors, I have gained different insights on this topic.

They have showed me really in depth informations about this topic. In KaiYuan‘s post, he have stated that it is possible to track back what the net user have searched for on the web. “So even when they logout from the web, they have left some form of trace behind.” This has made me realise the importance of internet and personal security. It is an important point where I have left out in my post thus, I will take note of it.

“motivation and socio-economic factors (Bennett et al, 2008) are also facets that attributes to the overall notion of digital competency.” This is taken from my colleague Clinton‘s post. It has made me realise that age is really just a number. It doesn’t mean when somebody is at their late 60s, they have to be a digital Resident. I come to an understanding whereby technology now has broaden the knowledge of people. Anyone can do it.

After reading my colleagues’ post, Marc Prensky’s assumption about the age group in Digital Residents has been criticised as it is definitely not accurate.

Furthermore, using the digital mapping seen on KaiYuan‘s blog, it is clear that a person’s way of behaviour online can affect his placement on whether he is a Resident or a Visitor. Thus, age does not matter.
kaiyuan's digital mapping
(Originated from 

I have also learnt from my colleagues that visual aids to actually help in allowing readers to understand what you are trying to get across in your posts. This is something i will work on and improve.

In conclusion, it was a good experience and good read from my colleagues! Thank you all for sharing and I hope to see further improvements in my future posts. 🙂

View my comments at WanChyng and Crystal blogs!